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Case Study Series - The Finish Line loyalty program



“No matter what your game is or where the roads take you, Finish Line has the mall's best selection of athletic footwear for the entire family. Join the Finish Line Winner's Circle preferred customer program, and you will receive exclusive benefits:

Earn a $20 reward certificate every time you spend $200 at Finish Line in 12 months. *
Get special member discounts on the best footwear and apparel.
Get Finish Line magazine and other insider looks at the latest stuff.”

Behind the scenes look at how those special reward cards are actually manufactured and produced by Allstate Printing!!

The cards are produced with high quality 30mil PVC material with full 4 colors on the front side and one color on the reverse side. The sheets are glossy on both sides but we also use a special UV coating to make the front glossier! We print on large sheets and then we use a special die to cut all the cards. Imagine a giant cookie cutter! This cookie cutter has the small round hole on the side of the card for you to use your keyring to and also has a perforation to tear off the keycard from the credit card size part. You can use the key part for your keychain and also use the credit size part for your wallet!


After the cards are all cut, then we work on the data! We are provided data by FINISH LINE through our specialized and very secure servers and we format this data into human readable format and into barcodes. This data is then ink-jetted by utilizing our specialized process called DOD. The data is DOD inkjetted to both the card portion and on the key card.

After all cards are inkjetted with the barcodes, they go through our final Quality Control inspection. Then they are moved to packaging and distributed to over 700 Finish Line stores nation wide!
Over 10million of these cards have been exclusively manufactured by ALLSTATE PRINTING!!!

4 comments:
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clear cards said...
September 16, 2011 at 12:19 AM  

your company Allstate printing & graphics providing us good nice and helpful feature we like it

Plastic business cards

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usqureshi said...
September 18, 2011 at 10:11 PM  

make more color in your front of the Card


Plastic Card
Plastic Card Printing

Scratch Cards

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Mario said...
November 27, 2011 at 5:04 PM  

link building right! post your blog addess to do the same

the only one phone card printer

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jade said...
September 6, 2015 at 2:51 PM  

The sheets are glossy on both sides but we also use a special UV coating to make the front glossier! We print on large sheets and then we use a special die to cut all the cards window vinyl lettering

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