Allstate Printing & Graphics

When designing plastic cards, businesses have the option of adding features that customize their company's plastic card. Personalization is one of these features that can be added. A company can use personalization on their plastic card to place individual's names, photographs, or other personal data (such as an identification number) onto the plastic cards. This feature allows for the business to have each of the plastic cards printed to contain different data.

Personal ID badges are the most common plastic card to utilize personalization. Personalization on these plastic cards provides the solution for an organization that needs the security of having their employees names and/or photographs displayed on their badge. Plastic membership or loyalty cards can benefit from personalization as well. If an organization has a list of all of their members, using personalization on the plastic card to display each members name on the plastic card offers a customized approach that leaves a lasting impression of value in the mind of the member.

Besides the internet, another important tool to boost one’s business is through scratch cards. The scratch cards are used extensively for gaming purposes, lottery, marketing campaigns, fund raising events, store opening etc. The excitement that is generated after having scratched the scratch card, surpass all the other means of campaigning.

• This small rectangular bundle of surprise is popular among the young and old alike.
• The low cost of the scratch cards is one of the major reasons for its popularity.
• The consumers demand for scratch cards can be increased with a little effort.

There are different types of scratch cards available to suit any campaign. Whether it’s used as marketing tool or as a gaming tool, scratch card is everybody’s popular choice. The scratch cards are called by different names for different purposes.

• The second chance sweepstakes can increase the demand of scratch cards. This also reduces the problem of littering.
• The scratch and win cards have a film of latex which covers the vital information and has to be scratched to find the prize.
• The break-opens are the scratch cards that are used in the bingo halls as bingo cards.
• These have concealed information which the buyer has to break so as to find the winning combination.
• The scratch cards are mostly available in a regular size of 100mmX 50mm. But one can customize the size also.
• The super scratch cards are the bigger ones of 135mm X 97mm size.
• One can have scratch cards which have different colors on them or the ones which are monochromes.
• You can also customize the scratch cards with different color combinations on the front and back.
• Though scratch cards are the fun addiction and irresistible means of advertisement, they are also used by
• telecommunication companies for providing top up credit. This proves that the scratch cards fully adhere to all the security standards.

A blister package is made up of two separate elements: a transparent plastic cavity shaped to the product and its blister board backing. These two elements are then joined together with a heat sealing process, which allows product to be hung or displayed.

One sure sign that a product has reached critical mass is when secondary markets start to emerge. If the rash of new sites offering gift card auctions is any indication, gift cards have reached that critical mass.

Gift card companies and independent e-commerce entrepreneurs are developing online auction sites that allow consumers to buy and sell gift cards, just like any other commodity. And, the action on these sites is heating up. Buying goods through Internet auction bidding has grown at a phenomenal pace, partly because the bidding process is fun for the customer and more exciting than receiving discounts in email.

On any given day, thousands of gift cards are offered on eBay, and consumers are finding that they can save up to 50% through the popular online auction site. Legitimate sellers are able to cash out unwanted cards.

Is this evolving secondary market beneficial to gift card providers, or should they discourage them? The answer is not yet clear, so let’s take a closer look at some of the gift card auction sites.

According to an economic study just released, consumers who opt to use a network branded prepaid card could pay as much as 35-70% less in fees compared to low balance checking and debit accounts, making prepaid cards a far more cost-effective, valuable financial tool for many.

The comparative economic analysis was conducted by economist Michael Flores of Bretton Woods, Inc, an expert on financial institutions. The study analyzed a range of payments options available to consumers, and their relative costs and benefits. It also looked at various kinds of prepaid cards, including analyzing the cost and benefits of both general purpose reloadable cards (the kind consumers buy for themselves) as well as prepaid cards tied to direct deposit (these are most often used by state governments to deliver benefits, by companies for payroll, etc.). While smaller studies have been done in the past, this is the first, comprehensive study that compares the costs of prepaid cards in the context of alternative financial tools.